Wednesday, January 6, 2010

UCD professors quantify the cost of the Tiger Woods scandal

The Tiger Woods scandal has been a major focus in the media over the holidays. And now UCD professors have quantified the cost of the scandal to shareholders of companies endorsing Woods.  Both professors are from UC Davis:

Dr. Christopher Knittel is a professor at the UCD Economics department.  Check out his information here.

And Dr. Victor Stango is a professor at our very own UCD Graduate School of Management.  Check out his information here.  He also taught the core economics class for 1st year students last quarter.

Want to learn more about it? Check out some media coverage about the study here.  If you'd like to read the full research article, here's the PDF version of it.

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